Xbox One prices slashed ahead of Black Friday
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Retailers are set to slash the price of the original Xbox One and Xbox One Elite models this week as part of a stock clearance in the run-up to Black Friday.
From the 8th November, the original Xbox One 500GB will be available for just £179 with a selected game of your choice. Microsoft is also slashing the price of the 1TB model to just £199, again with a selected game.
Even more surprising is the inclusion of the 1TB Elite model in the sale, dropping to its lowest ever price of just £199. The Elite model – which includes a 1TB solid state hybrid drive – also comes complete with an Elite Wireless Controller; the bundle usually retails at £299.
During the build-up to E3 and subsequent announcement of the Xbox One S, the price of the Xbox One fluctuated, with many bundles dropping below £200. It looks as though Microsoft is intending the Xbox One S to be its big seller this Christmas, and is looking to ensure the original model doesn’t cannibalise their market share.
With retailers cutting prices it seems this is the final throw of the dice to clear original Xbox One units before the Black Friday sales begin.
The limited time price drop could also prove to be an indication of what we can expect the Xbox One S to be priced at come Black Friday.
Phil Jones of console-deals.com, said, “After Sony reduced the price of the original PS4 in September to just £149, prior to the release of the Slim model, Microsoft have waited a little longer for a price drop on the original Xbox One. It will be interesting to see what effect this has on November’s market share which is a key month in the battle between Xbox and PlayStation.”
With two new consoles on the horizon, and Black Friday just around the corner, consumers may understandably be reluctant to purchase what they believe to be a dying model of Xbox One.
However, Microsoft were insistent throughout E3 on the message that “nobody will be left behind, responding to calls that owners of the standard Xbox One would be frozen out due to the release of Xbox One S and the as yet un-slated release of Project Scorpio.
Xbox Services GM Dave McCarthy said, “Will there be a range that developers will take advantage of in Scorpio? Absolutely, that’s going to be a developer choice. But, on our devices, all of your games are going to work. Period. We made that promise today: those games will work across the whole line-up. They have to work across the whole line-up.”