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Players still struggling to purchase a PlayStation 5 through
the usual means may soon have better luck, as Sony recently revealed it would
soon be selling hardware directly to European consumers. It’s expected to
happen by the end of March 22nd, with Sony’s dedicated retail site –
known as PlayStation Direct – set to roll out across territories like the UK,
Ireland, Germany, Belgium and more.
PlayStation Direct already launched in the US during
September of last year, acting as a way for Sony to effectively cut out the
traditional retail middleman by selling consoles, games and accessories through
its own site. News that the service will soon be expanding to Europe comes
courtesy of a leaked slide from a presentation Sony gave to investors, where it
laid out future plans to roll out new growth vectors.
“PlayStation Direct has achieved significant revenue in the
US market within little more than a year of starting operations,” SIE CEO Jim
Ryan expressed to investors during the presentation. This, he said, would
lead to “300 percent further growth within this fiscal year”. This puts
PlayStation Direct’s rollout in a similar timescale to when Sony is hoping to
have swapped semiconductor suppliers, another feat the company hopes will
improve satiate demand for ongoing PS5 stock.
At present, PS5 drops are being snapped up here in the UK
all too quickly, with average consumers still falling behind the speed of
scalpers and bots. Hopefully as the launch of PlayStation Direct’s European arm
grows nearer, PlayStation 5 stock will even out. If not, the service will have
arrived just in time. Until that time, you can keep track of recent PS5 stock
drops by checking our dedicated portal page that’s updated daily.
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