Rumours are rife on the internet today that Amazon is preparing to enter the games console market, supposedly running on a redefined version of their already customised Kindle Fire operating system.
Sources at Game Informer also suggest that we might be able to get hold of the console before December, as Amazon push for a Black Friday release date - a week that see's them already dominate the online retail industry as it is.
The Kindle Fire and Kindle Fire HD already have an impressive library of Android Titles, which should help bolster the fledgling console at launch. Amazon are also not afraid of dangling a carrot or two, seeing as they already offer a free app - be it a game, productivity app, book - each day which would no doubt go down well with Android fans.
Reports are also suggesting that, much like the Ouya, Amazon's console will ship with it's own controller. Lets just hope it's better than the Ouya's offering, which felt a little cheap and unresponsive to use in our own tests.
Amazon's entry in to the market could indeed boost sales of the Ouya itself, if it encourages more developers to create for the Android eco-system.
More as it develops.