Amazon Prime Day 2020: Will the sales event still go ahead this Summer?

By Aaron Potter | | 545 |

Amazon Prime Day typically takes place worldwide sometime during the Summer months period. Last year, for instance, Amazon Prime Day 2019 took place between July 15th and 16th, but the ongoing COVID-19 crisis has led to rampant confusion as whether a similar date will be set for 2020’s edition. Why is this important? Well, simply because (alongside Black Friday) this Amazon-exclusive occasion represents one of the biggest sales events of the year – especially for Amazon Prime members.

With that said, we thought it worth covering what’s happening with Amazon Prime Day 2020, all in the hopes of shedding light on the situation. This day for many acts as the most opportune time to pick up a new Nintendo Switch, Xbox One or PlayStation 4. Plus, with the new iterations of the latter set to launch later this year, the hope is that both will see some drastic price reductions.

Here’s everything we need to know about Amazon Prime Day 2020 so far…

Possible Amazon Prime Day 2020 dates: September is the new July

While Amazon Prime Day has traditionally taken place in the middle of July, The Wall Street Journal suggests that it has been delayed two months and will now reportedly happen in September. The one caveat to this is that no-one knows a specific date yet. Unless, of course, your name is Jeff Bezos. We do, however, know that Amazon Day usually kicks off on Monday through to Tuesday. If that is the case for this year then the following would be the four possible options for Amazon Prime Day 2020:

  • September 7, 2020
  • September 14, 2020
  • September 21, 2020
  • September 28, 2020

Amazon Summer Sale – A Prime Day alternative?

Alas, while Amazon Prime Day 2020 being delayed will be disappointing to hear for some, a recent report from CNBC reveals that a new Amazon sales event will help fill this gap. The ‘Amazon Summer Sale’, as it’s being called, is believed to be starting as early as June 22nd and will see a smaller number of brands and manufacturers take part.

As this is an entirely new event, we don’t currently know to what extent gaming related deals and offers will play a huge part. Amazon Prime Day is notoriously a great time to pick up a new console, but we’ll have to wait and see whether the Amazon Summer Sale will be able to match it. This all depends on whether Sony, Microsoft and to a lesser extent Nintendo are in a position to discount their products. If they are, you can rest easy knowing that we’ll be promoting the best offers on Console Deals.

Do you need Amazon Prime to get access to deals?

Absolutely not. You do not need to be a Prime member to save money on Amazon Prime Day 2020. However, by not signing up for a membership, you’ll be setting yourself up to stay ahead of the curve. You see, Amazon Prime members get exclusive early access to almost every lightning deal that goes live, and always for a much larger discount than just standard purchasers. Ultimately, it is called Prime Day for a reason and speaks all the way back to why the event exists: To make your Amazon Prime membership even more valuable.

Swich Prime Day Banner

Amazon Prime Day vs Black Friday 2020

One question we get asked a lot here at Console Deals is whether Amazon Prime Day or Black Friday is the best time to snap up some deals. The truth is that it really depends on your specific circumstances. Amazon Prime Day is obviously collated into just one retailer whereas Black Friday happens across outlets all over the UK. This means that the deals are much easier to keep track of during the former, but Black Friday being closer to when the new consoles launch might make it worth waiting for.

All in all, if it’s purely games or a Nintendo Switch console you’re looking to buy, we’d say you can’t go wrong picking up a deal when Amazon Prime Day 2020 kicks off some time in September. There will still be deep discounts and great bundles available for PS4 and Xbox One during Amazon’s event, but you’re taking a risk by assuming they will get any better a full 2 months later in November. Whether you want to wait until Amazon Prime Day or Black Friday 2020, all three platforms should see a fair price drop.